American Honda Reports April Sales Increase of 12.5 Percent

Honda Division up 11.7 percent; Acura Division up 21.6 percent
05/03/2010 - TORRANCE, Calif. -

American Honda Motor Co., Inc., posted April sales of 113,697, an increase of 12.5 percent compared to April 2009 results of 101,029, the company announced today. American Honda year-to-date sales of 370,109 represent an increase of 12.6 percent based on the daily selling rate*.


Honda Division posted April sales of 102,978, an increase of 11.7 percent versus April 2009. Honda light-truck sales increased 38.1 percent for the month to 42,034. The CR-V crossover utility vehicle, up 36.8 percent; Odyssey minivan, up 11.8 percent; and Pilot sport utility vehicle, up 41.9 percent, accounted for the highest light-truck monthly sales with totals of 16,661, 10,628 and 9,322 units, respectively.


Acura Division April sales increased 21.6 percent to 10,719. The MDX luxury sport utility vehicle led the division with sales of 3,714, an increase of 58.9 percent.


*The daily selling rate (DSR) is calculated with 26 days for both April 2010 and 2009. Year-to-date, the DSR is calculated with 100 days for 2010, versus 101 days for 2009. All percentages reflect DSR.



For more information about Honda vehicles, please visit www.honda.com. For media inquiries please visit Honda Media Newsroom. For more information about Acura vehicles, please visit Acura.com ? Official Home of Acura Cars and SUVs. For media inquiries please visit www.acuranews.com.







Sales are holding at a steady level so far, pacing at about 12% better than last year. I expect Honda will see around a 15% increase in sales for the whole year, maybe less when taking the clunker stimulus into account.

Fit sales have picked up strongly as we approach the summer months when gas prices typically increase. Fit prices have been on a downward trend for a couple of months, but it is probably nearing a bottom as sales increase. Buying before June would be a good idea, otherwise wait until August for end of the model year sales and dealerships possibly pushing sales quotas to match last years Cash for Clunkers success.

 

ouch dude... s2k sales are horrible

 

That's not too bad for a discontinued model limited to existing stock in inventory.

 

I think Fit inventories in the US are still pretty tight. Honda got caught with a lot of inventory on dealer lots last year, and probably doesn't want that to happen again.

 

mother works for an auto group including honda. She says the fit is hard to come by. Not sure about the rest of the U.S. THe only one that they do have in stock is the mugened out one, and they are asking way too much for it. At least sales are up though.

 

I get the same story from my local dealer. They say Fits are very hard to get, and the Honda reps tell them to push customers into Civics and Accords. Obviously, dealers can't sell cars they can't get, and it looks like Honda isn't exactly trying to flood the market with Fits.

 

Has demand for the Fit gone down? Prices dropping (beyond even that of 09 recession-level discounts) when inventory is already limited leads me to believe it has. I wonder what has caused this drop. Maybe the "newness" has finally worn off the GE8?

 

that could be but it seems like there is still a demand for the ge. Seems like people are always looking for them, but never finding what they want.

 

I was fortunate enough to find a 5 speed after visiting two other dealerships. First dealer only had one Fit on the entire lot, the other had 3. The third and final one just got a shipment of them, so they had a total of 6, and only one manual of the group. When I told him I wanted to test drive the manual he said "WE HAVE A MANUAL?!". But I got my Fit and are happy

 

and that's a big thing. A lot of people cant find the mt with the nav and all the options, at least from what I've hear. Can't be too picky i guess when looking at new fits.

 

My purchase is included in these numbers. I bought my Fit on April 29th--won't get it until next week as they needed to trade to get the color I wanted.
If you want a base model or do not care about color you can find one.

Looks as though the special .9% & 1.9 % financing for the Fit is no longer available. Only specials now are for the Accord & Civic.

 

......

The last S2000 rolled off the assembly line in August of 2009. Those 12 cars sold in April are leftovers in the truest sense of the word. In 2002, the year I bought mine, U.S. sales of the S2000 were around 10,000 units. The S2000 was in reality a very successful model, but it has run its course. And let us give credit for the fact that getting 240 hp from only 2.0 liters, without any super/turbo charging is truly a remarkable feat.