I just found this while browsing the news. It's just for people in Southern California.

What a good program to have. Everyone here knows what a difference it makes to have a good, dependable, reliable car like our Hondas. Perhaps you know someone who selflessly gives, helps, participates in the So Cal community that could truly benefit from one of the many Honda models available.

I'll post the whole thing:

2010 Honda Helpful Awards Nomination Period Opens

Tue Sep 1, 2009 6:00am EDT

Program Returns for Third Consecutive Year to Honor Southern California
Residents Who Are Dedicated to Being Helpful




LOS ANGELES, Sept. 1 /PRNewswire/ -- The Southern California Honda Dealers
Association (SCHDA), and the Helpful Honda Guys and Girls in Blue, today
announced the opening of the nomination period for the 2010 Honda Helpful
Awards. The highly anticipated program, which is part of the ongoing Honda
Helpful campaign, is back for the third year in a row to recognize Southern
Californians who offer their time and resources to assisting those in need.
Residents are encouraged to visit a participating Honda dealership or
affiliated website, SoCal Honda, to nominate an inspiring friend,
family member, neighbor or coworker whose life and the lives of others would
be considerably improved by a new Honda. Each submission must be accompanied
by a written explanation outlining the reason(s) the nominee should be awarded
a car, how the car will benefit their work, and which Honda model would be
most useful. The nomination period is open through November 1st, 2009, and
winners will be announced at a private event in Los Angeles, California in
January.

With the current economic conditions presenting challenges for many, and funds
scarce or even unavailable for most non-profit programs, more people are
finding themselves in difficult financial positions or without the resources
they have relied on in the past. This year more than ever, the Honda Helpful
Awards will celebrate the continued commitment of individuals who go above and
beyond to help others, regardless of personal situations, and acknowledge the
remarkable impact people have made within their communities.

"During hard times, it's easy to focus on your struggles and forget about
others in need of some help," said Patrick Adams, managing director of Santa
Monica-based Secret Weapon Marketing, the creative agency behind the Honda
Helpful campaign. "But the SCHDA is not only continuing their helpful ways,
they are, for the third year in a row, recognizing individuals who are helping
others despite the economy. We're inspired by the people we've honored with
Honda Helpful Awards over the last two years, and are excited to meet others
who embody the spirit of the campaign."

The 2010 Honda Helpful Awards will be promoted through online and radio
advertising and in participating dealerships across Southern California. The
Honda Helpful campaign has also partnered with local volunteer organizations,
community outreach groups, a variety of local city agencies and online
charitable communities to reach new audiences.

Submissions are open to Southern California residents only, and can be
presented for consideration online, through standard mail, or in dealership
entry boxes. For more information, please visit SoCal Honda.

About 2009 Honda Helpful Award Recipients
The 2009 Honda Helpful Award winners include Los Angeles resident Earnest
Phillips, who received a new Honda Civic Hybrid for his work in the
transportation, shelter, food and rehabilitation programs of homeless veterans
in the New Directions Outreach Program. Michelle Massie from Los Feliz, CA
was honored with a new, handicapped-accessible Honda Odyssey to ease the
burden of caring for her disabled son, Cole Massie, and further support her
son's efforts to spread his inspirational message to other children with
disabilities. West Los Angeles resident Ilene Leiter was recognized for
launching the organization "Kings Care: A Safe Place," and donating her homes
to provide food, shelter and job placement programs for recovering addicts and
victims of domestic abuse. Leiter drove a small car with 120,000 miles before
receiving a new Honda CR-V, and is now able to better transport the 300 pounds
of food she delivers from local food banks each week.

About Honda Helpful
Launched in January 2007, Honda Helpful is an innovative, multi-layered
advertising and marketing program representing 60 dealers from various cities
across Southern California. Conceived by creative marketing agency, Secret
Weapon Marketing, Honda Helpful serves to increase awareness for individual
dealer experiences and create a unified voice through an evergreen message.
The program enhances the TV, radio and outdoor impressions by bringing its
philosophy to the streets and demonstrating the Southern California Honda
Dealers' commitment to being Helpful.

Since its launch, teams of Helpful Honda Guys & Girls in Blue have visited
local shelters in the winter to serve warm meals to the homeless, and beaches
and parks throughout the warm months to distribute sunscreen packets, lip balm
and bottled water. They've surprised Honda drivers with complimentary car
washes and tanks of gas, kept people dry during the rainy season with
unexpected umbrella escorts, and are frequently seen at hardware stores and
supermarkets providing eco-friendly shopping bags and carrying/loading bags
for shoppers. For more information, visit SoCal Honda.

About Secret Weapon Marketing
Established in 1997, Secret Weapon Marketing is a full service creative agency
known for developing unforgettable advertising and marketing campaigns.
Committed to constructing unique and recognizable properties for its clients,
the agency was awarded the Golden Lion and Golden Effie for its work on the
Jack in the Box(R) campaign, and recently launched the Helpful campaign for
the Southern California Honda Dealers Association. Located in Santa Monica,
California, Secret Weapon Marketing was formed by Dick Sittig, creator of the
Energizer Bunny(R) and the long-running Jack in the Box(R) campaign; and
Managing Director, Patrick Adams. For more information, please visit
Secret Weapon Marketing


SOURCE Southern California Honda Dealers Association

Lauren Kay, lauren@kurentinc.com, or Kristin Baker, kristin@kurentinc.com,
both of KurenT, Inc., +1-310-397-9025, for Southern California Honda Dealers

From:
2010 Honda Helpful Awards Nomination Period Opens | Reuters

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Association