New Fit Pictures on Honda's Official Website
#22
FYI KIDS DID DO IT!
Honda Turns to EdVenture Partners Again
It worked with the Element, Now Honda Utilizes Students to Help Launch the Fit
Orinda, Calif. – November 1, 2005 - EdVenture Partners, a leading marketing education consulting company, reintroduces Honda to the value-add of the innovative peer-to-peer marketing model. In 2003, Honda began its relationship with EdVenture Partners by sponsoring a Marketing Internship program on 30 college campuses. The Honda Element College Program was such a success that Honda has now come back to EdVenture Partners and is sponsoring a Research Program as well as a new Marketing Internship Program. The Honda Research Program and the Honda Fit Marketing Challenge are both geared towards increasing Gen Y awareness of the all-new, “metro-funky” Honda Fit. During the fall 2005 semester, students will implement research methodologies such as interviewing, focus groups, and surveys to collect data, analyze, report, and present their findings to the client. Then, during the spring 2006 semester, more students will implement their own creative marketing campaign to assist Honda in targeting the Gen Y market and introducing them to the new Honda Fit.
For more information on EdVenture Partners, please visit http://www.edventurepartners.com.
Honda Turns to EdVenture Partners Again
It worked with the Element, Now Honda Utilizes Students to Help Launch the Fit
Orinda, Calif. – November 1, 2005 - EdVenture Partners, a leading marketing education consulting company, reintroduces Honda to the value-add of the innovative peer-to-peer marketing model. In 2003, Honda began its relationship with EdVenture Partners by sponsoring a Marketing Internship program on 30 college campuses. The Honda Element College Program was such a success that Honda has now come back to EdVenture Partners and is sponsoring a Research Program as well as a new Marketing Internship Program. The Honda Research Program and the Honda Fit Marketing Challenge are both geared towards increasing Gen Y awareness of the all-new, “metro-funky” Honda Fit. During the fall 2005 semester, students will implement research methodologies such as interviewing, focus groups, and surveys to collect data, analyze, report, and present their findings to the client. Then, during the spring 2006 semester, more students will implement their own creative marketing campaign to assist Honda in targeting the Gen Y market and introducing them to the new Honda Fit.
For more information on EdVenture Partners, please visit http://www.edventurepartners.com.
#26
Originally Posted by Andrew
How about this Burnt orange color? Why is that their most attactive color for advertising?
#27
In my opinion, the burnt orange color has kind of a 1970's feel to it. Definitely not a good color to offer as "exclusive" to the Sport trim level. Had Honda gone with a brighter orange similar to that of the new Mugen D-Spec, that would really indicate that the car is a special "sport" edition.
#31
Fit Videos on hondanews.com
No superbowl ads but Honda's media site now has Videos on the Fit. Only Press can get to them.
http://hondanews.com/CatID2000?mid=2...13734&mime=MOV
http://hondanews.com/CatID2000?mid=2...13734&mime=MOV
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